Jordan Creek Mall has welcomed a new addition to its shopping center. Anthropologie is a higher end women’s apparel shop that is widely popular, not just for the clothing, but for the window and store displays.

Anthropologie carries a wide range of merchandise beyond clothing. Its store includes unique home decor, kitchen supplies, bedding and of course clothing. It has a selection of trend casual, semiformal and workout wear. Its merchandise includes beautiful colors and one-of-a-kind intricate patterns.

Walking through the store is like walking through an art gallery. While wandering the store, a sales associate mentioned almost everything is hand-painted, hand-stamped and hand-crafted.

Anthropologie employs artists just to craft the abundance of intricate decor.

The back wall of the store included a watercolor backdrop lined with hand-crafted, old-fashioned paint brushes. Every detail was considered in the creation of this store. Paint cans were splattered with paint to perfectly match the colors of surrounding merchandise.

The store was arranged so each corner had a different theme and all of the merchandise matched the art.

The opening of Anthropologie is a game changer for Iowa. It is the first URBN inc. store to come to Iowa and is hopefully here to stay. The closest URBN stores are in Kansas City, and for most Iowans, it is a treat to shop at these stores during a weekend getaway.

Iowans will no longer have to keep a wish list for their next trip out of town; they can simply head to Jordan Creek.

Anthropologie is located on the first floor where Victoria’s Secret used to be. No worries though, Victoria’s Secret has not left the mall. It simply moved to a new and bigger location.

If you’re not in the mood to shop, go to Anthropologie to get inspired. The art and fun merchandise is sure to spark some inspiration or maybe sway you into the mood for some shopping splurges.