Student experiments with styling service

Cassidy Mace experimented with Stitch Fix, an online styling service. Her first box included a pair of skinny jeans, striped blouse, velvet blazer, navy dress and a cardigan. 

Jessica Jensen/Iowa State Daily

Cassidy Mace experimented with Stitch Fix, an online styling service. Her first box included a pair of skinny jeans, striped blouse, velvet blazer, navy dress and a cardigan. 

Jessica Jensen

As a busy college student, it can be hard to find time to create and maintain a stylish wardrobe. With limited time to go shopping, and the need to dress to impress, an online personal stylist can definitely provide convenience. Stitch Fix is an online personal styling website that allows women to expand their closest in just three easy steps.

The first step is to log on to the Stitch Fix website and create an account. When creating an account, the site asks the customer about their lifestyle and their personal fashion preferences. Stitch Fix also asks what budget to stick to, so they won’t send any items that are over a certain price range. 

The second step is to wait and receive the shipment. Each shipment contains about five different pieces, which are individually picked for the customer. Cassidy Mace, junior in management, recently received her order from Stitch Fix.

“When creating my account, I emphasized my casual lifestyle as a college student, and said that I occasionally wear professional clothes for career fairs and interviews,” Mace said.

Mace received a variety of pieces in her shipment. They included a pair of ankle skinny jeans, a black and white striped blouse, a navy velvet blazer, a navy dress and a black and white cardigan.

The third step of the process is to decide which clothing items to keep and which to send back. The great part about Stitch Fix is that customers only have to pay for the items they keep, and it is free to send back the pieces the customer doesn’t like. The total price for all five pieces was about $340, which is way more than Mace’s spending preferences.

“I am disappointed that they did not take my budget more seriously,” Mace said.

According to the Stitch Fix website, the average price for the company’s clothing is about $55 per item. Although the prices of the clothing are sometimes steep, Stitch Fix offers a special discount of 25 percent off if the customer buys everything in one order. When customers initially sign up, they are required to pay a $20 styling fee. Once the customers place their final order, they will receive the $20 off their order.

Stitch Fix is one of many online personal styling services available. Women have a great variety of choices such as Stylit, Style Me Perfect and Keaton Row. Men can also find an online stylist by joining Trunk Club or Men’s Style Lab, a couple of the style sites offering styles for men.