Prairie Moon Winery and Studio 7 Salon and Spa in Ames paired up to raise money for the William R. Bliss Cancer Resource Center at the third annual Bliss Fashion Show on Friday.

Tickets to the show cost $10 if purchased in advance of the event or $15 at the door, and 100 percent of the proceeds went to the research center.

Various members from the community modeled clothing provided by Grey Elephant, Duck Worth Wearing, Kohl’s and The Loft — all retail businesses located in Ames. Studio 7 stylists did the hair and makeup for the event.

By hosting the yearly fashion show, Studio 7 Salon and Spa and various sponsoring local businesses are able to make an annual contribution to the Bliss Cancer Resource Center.

“We have done things in the past with different organizations within the community, but cancer affects so many people,” said Kelley Lowe, designer and team leader at Studio 7. “Every family is going to deal with it at some point, so instead of going to a bunch of different organizations and trying to do things for them, we wanted to [mainly] focus on one.”

The salon staff hosts and provides styling services for the annual event on a volunteer basis, allowing all proceeds to go to its charity.

The William R. Bliss Cancer Center is located in the Mary Greeley Medical Center, and is run by both Mary Greeley Medical Center and McFarland Clinic. The center provides various forms of cancer treatment and therapy to patients. It also offers support groups and events, educates the public about the disease, conducts research through involvement in clinical trials and much more.

The Bliss Cancer Center also has a resource center for cancer patients and their families and friends to use. It is funded by donations and is free for anyone to use. The center provides the community with a resource library, various types of education and support outlets, and a boutique that provides items like free or reduced-priced wigs.

More than 100 people attended last year’s fashion event, raising more than $2,500. The staff expected even more attendees this year, and was excited to have the event take place at the winery for the first time.

The winery provided a beautiful venue for the show and offered a size upgrade from the event’s previous venue.

Janet Nissen, event coordinator/sales associate at Prairie Moon, expressed her excitement for the collaboration.

“We always like to be involved in philanthropic activities throughout the community,” Nissen said. “Obviously the Bliss Cancer Center is something really important to this community, so we definitely wanted to be a part of it.”

The winery has hosted many non-profit events in the past, including fundraising for the Boys & Girls Club and working with ISU clubs.

In addition to viewing the main fashion runway event, attendees had the chance to participate in various raffle drawings and taste locally-produced wine while supporting a local and philanthropic cause.

Donations are accepted through the end of the month at Studio 7 Salon and Spa.