Outfit yourself against Iowa’s winter weather

Be ready for winter before it hits! Get set for the cold at JAX Outdoor Gear, your Ames original for quality, dependable outdoor wear. At JAX, you’ll find many different and stylish ways to beat the wet and cold. Cute chunky knit sets, lightweight yet super warm coats and jackets, a huge selection of fleece, cozy sweaters and boots for any occasion will set you up for the chilly months ahead.

JAX has a huge variety of gloves, mittens, hats and scarves designed to keep you warm in even the most challenging weather. You’ll be safe and snug in accessories from Manzella, The North Face, Marmot, Bula, Gordini, Patagonia and Prana. Bold and beautiful styling, as well as classic standards, will keep you looking good while you’re staying warm.

When it comes to coats, JAX has you covered with colorful and fashionable coats constructed for maximum protection against the cold. Amazingly lightweight yet high tech construction affords maximum protection against the Iowa winters. The newest technology from The North Face, Marmot, Columbia, Patagonia and more will protect you from the bitter winds and snow. 

One such advancement available in outerwear today is Omni-Heat Reflective technology. Cleverly concealed inside boots and outdoor apparel, Omni-Heat consists of a lining composed of small silver dots built to reflect and retain heat energy.

Omni-Heat uses a process whereby body heat is reflected at the same time excess moisture is eliminated. This way, your body is able to restore heat without you having to bulk up in a lot of extra layers.

Omni-Heat technology is available in Columbia coats. The North Face has introduced Thermoball technology to the world of outdoor wear. Thermoball is a revolutionary new alternative to down.

Thermoball technology offers the lightweight warmth and compressibility of down along with the wet-weather insulating performance of synthetics. It even insulates when it is wet and packs incredibly small and tight when necessary.

Thermoball technology is available in other products as well. Columbia and The North Face also use it in many of their boots. At JAX, you’ll find a selection of these styles and more in our expansive inventory of fashion boots as well as a large selection of hiking, hunting, rain and snow boots from quality companies like Danner, LaCrosse, Merrell and UGGS.

With the right footwear, walking to and from class can be a breeze in even the worst conditions. And should things get really slick out there, we’ve got Yaktrax ice traction devices to fit your shoes. They’ll keep you steady and free from slipping. Keep a pair in your backpack to grab when you need them, and walk with confidence on icy sidewalks and streets.

Don’t get caught in the cold when winter comes. At JAX Outdoor Gear, you’ll find these great products and more, along with unmatched customer service to ensure you get the best products for you and your lifestyle.

Find JAX Outdoor Gear in West Ames at 4723 W Lincoln Way, 292-2276.