This year’s Super Bowl is likely to attract the largest audience and the most ad revenue in NFL history. NBC sold out all of its Super Bowl ad slots, at a whopping $4.5 million for 30-second spots. Vegas Insider estimates 113 million people will view the Super Bowl. 

What else could these advertisers get for $4.5 million?

About six days worth of Snapchat ads

A day’s worth of advertising on Snapchat is approximately $750,000.

A year’s worth of sponsored content on DailyMail.com

For $4.5 million, The Daily Mail would create custom content for a brand on a near-daily basis for a year.

3.5 billion display ads

Display ads are selling for $1.28 per thousand impressions — CPM — in the U.S. This means $4.5 million would fetch 3.5 billion display ads.

Takeover of AOL, MSN and Yahoo homepages for three straight days

On average, it costs $600,000 a day to take over Yahoo’s homepage.

50 million video views on Facebook

6.4 million clicks on search ads

Brand exclusivity with a YouTube star for a year

A team of more than 15 digital agency workers

Have a topic trend on Twitter in the U.S. for 22.5 days

Companies could spend $4.5 million to have their brand trend nationwide for more than 22 days. 

Info provided by digiday.com/