“Long hair, don’t care” is a popular catchphrase that is losing inches because “short hair, don’t care” is creating all the rage right now.

Women are trading in their long locks for a new shorter do. Chic bobs and medium length hairstyles are the cuts of the season and are a popular request at hair salons.

“Honestly, I think a lot of it has to do with how celebrities are cutting their hair,” said Keeley Honold, stylist at The Salon in Ames. “Pinterest has such a big influence on hairstyles.”

This trend has become increasingly popular at Iowa State as well.

“I’ve definitely noticed the past few months that more and more people have been coming in to get their hair cut short. Some people who want to cut their hair short but can’t make the big leap, choose to do a long bob,” Honold said. “I myself had really long hair and just cut it off.”

Honold said women no longer care about long, glamorous hairstyles but instead are looking for practicality. Shorter hair requires less maintenance and can look more sophisticated.

“I got six inches cut off and I don’t think I’ll ever go back long,” said Jessica Neumann, senior in early childhood education. “Shorter hair is much easier to take care of, and in my opinion it looks more grown-up. I started student teaching at a new school and I needed a change, something more professional.”

Many women can get away with not doing anything to short hair. Longer hair usually needs to be styled.

The short hairstyle trend also brings more attention to hair donation like Locks of Love.

Locks of Love is a nonprofit organization that gives hairpieces to children who are suffering from hair loss caused by a medical disease.

The hair donated must be at least 10 inches from tip to top and not colored.

“Everybody always wants to donate but it’s hard because everyone wants to color their hair,” Honold said. “Any color added to hair won’t last because when they make the wigs they go through such a major color process.”

Honold expects this trend to last.

“I think it will be trendy for awhile,” Honold said. “It’s like a cycle, everyone chops it off and then grows it out.”