Earlier this fall, actor Matthew McConaughey was featured in an ad sponsored by Lincoln Motor Company and is promoting the first ever 2015 Lincoln MKC.

While this ad was a little humorous and quite cheesy at times, this ad was actually very successful and was a great move for Lincoln Motor Company.

The commercial features McConaughey inside of a Lincoln car and is acting like his character that he portrays in the HBO hit True Detective. McConaughey is going toe to toe with a very large moose and is muttering words to himself. Instead of driving into the moose, McConaughey turns the car around and drives the other direction.

This ad is humorous and just a little odd, but it did wonders for sales. TIME reports that since the ad was on television, Lincoln sales went up 25% and that is the best sales in October the company has had since 2007.

In addition, TIME also reported that of the 8,883 vehicles that were sold in the month of October, 2,197 of them were the Lincoln MKCs, the vehicle that was shown in the commercial.