This Thursday marks the first anniversary since Aspen Leaf on Duff opened their doors.

The organic frozen yogurt shop has seen steadily increasing business and doesn’t plan on slowing down.

Unlike their competitor, Orange Leaf, Aspen Leaf is owned by the Rocky Mountain Chocolate Factory and exclusively sells their chocolate treats along with the yogurt. According to Manager Sebastian Ford, their entire frozen yogurt selection is organic; they also include sorbet options for people who are lactose intolerant.

Aspen Leaf is different from their competitor because they believe Aspen Leaf brings in a more specific crowd to satisfy those who like the all-natural option.

Orange Leaf, on the other hand, has stated they have the accommodations for big groups, having more space than Aspen Leaf. They also promote their commitment to community fundraising, which they believe boosts in-store traffic.

There aren’t any special promotions going on right now, but Ford said there have been ideas discussed. Ideas that have come on the table include a $3 “fill your bowl” day or a 50-percent-off day.

Aspen Leaf often features promotions on their Facebook page.

With only two frozen yogurt venues in Ames, Aspen Leaf has seen steadily increasing business despite their competitor being only a few blocks away.

“Business has been decent, but they [Orange Leaf] were here first. Plus, they have a better location. We’re kind of a different business and we get a slightly different crowd,” Ford said. Orange Leaf has been around since August of 2011.

Both sides like to retain a positive relationship with each other, and both are constantly featuring new promotions online and changing flavors to bring in new customers.

The two shops also boast their ingredients are prepared fresh every morning.

The general manager of Orange Leaf stated, “We’re very particular that the food is fresh, every piece of fruit is looked over and examined.”

Sharing business with Aspen Leaf since last year, Orange Leaf’s general manager has shared they still have a good customer base and feel they bring their own twist on frozen yogurt compared to Aspen Leaf.

“It’s like a McDonald’s versus Burger King concept,” Ford said.

The two stores also have the “do-it-yourself” setup and are priced based on how much your bowl weighs. Currently, both shops charge 45 cents an ounce.