Tracking name, image and likeness deals from Cyclone athletes



Iowa State quarterback Brock Purdy hands the ball off to running back Breece Hall during Iowa State’s game against the Kansas State Wildcats on Nov. 21 at Jack Trice Stadium.

Andrew Harrington

Iowa State athletes are jumping on the opportunity to profit off of their name, image and likeness. Here is an updated look at some of the deals that have been made.

Football players Brock Purdy, Breece Hall and Sean Foster have each joined Cameo, which is an app where fans can pay celebrities for personalized video messages. You can currently book a video from Purdy for $54.99, Hall for $40.99 and Foster for $15.99.

Wide receiver Tarique Milton announced he made a deal with Yoke Gaming, a company designed to let fans play video games with the athletes they admire.

Jaylin Noel and Howard Brown announced the launch of their YouTube channel HB13 Vlogs. The two plan to make vlogs, Q&As and other content, with their first video posted July 18.

Hall and Purdy have also agreed to a meet and greet Tuesday, taking place at Jay’s CD & Hobby. This will give fans the opportunity to pay for an autograph from the players.

Hall continued to get in on the action by making a deal with GO2 Devices. The running back posted the advertisement on social media along with a promo code to allow customers a discount on mouth guards.

Tight end Chase Allen appeared in a commercial for Drew Dau, a photography and film company. Allen’s commercial was made to promote a new hat called the Dock Runner.

A variety of Cyclone athletes are also using this as an opportunity to produce merchandise such as T-shirts. One of the most popular among these is Purdy’s “Brocktober” shirt.

Women’s basketball player Lexi Donarski will offer a basketball camp and individual training. On Sept. 25, Donarski will be leading a basketball camp for younger athletes and one for older athletes as well. In addition to this camp, Donarski partnered with Elite 360 Training to hold one-on-one training sessions for $75 an hour. This gives young basketball players a chance to learn from one of the best with a much more individualized training plan.

A large portion of Iowa State athletes have teamed up with a company to produce apparel, but the merchandise of Rory Walling is unique. Walling has a few items featured by Bad Kick Apparel in its signature series. The unique part is that all proceeds will go to the Puppy Jake Foundation, which provides service dogs to veterans to increase their well-being.