Victoria’s Secret, along with Campus Representatives Sophie Wittkamp and Rachel Welsh, will be hosting a PINK campus launch party from 7 to 9 p.m. Oct. 28 at North Grand Mall.

“The PINK campus launch party is an in-store event designed to educate college students on the all-new PINK campus light-lift bra and promote bra fittings,” said Wittkamp, senior in apparel, merchandising and design. 

Welsh, junior in communication studies, said that Victoria’s Secret has been hosting in-store parties for years, but this this is the first time that the Victoria’s Secret store in Ames is doing a large event with a disc jockey.

“We are hosting an in-store event to draw attention to the Ames Victoria’s Secret store to showcase all the new PINK products, especially the PINK bra line,” Wittkamp said. “We are thrilled to host this event with the Ames Victoria’s Secret store and their sales team. There will be a lot of fun and surprising elements at this event.”

Welsh said attendees can expect music, raffles, freebies, treats, shopping and a great time. 

“This event is geared toward college students,” Welsh said. “To get the special offers students must bring their college ID, however, this event is open to the Ames community, and we are welcoming anyone that wants to come have a good time and check out the PINK line. The event has an open-house feel, so people can come and go as they please.”