Ultra Violet fashion show raises money for foundation
October 12, 2013
The fourth annual Ultra Violet fashion show strutted out style Friday, Oct. 11, at the Memorial Union to raise money for the Sigma Kappa Foundation.
This event, ran by Sigma Kappa sorority, raised $4,041.11. This year alone, Sigma Kappa plans to give more than $8000 to the foundation.
A silent auction and refreshment hour accompanied the fashion show, which featured garments designed by students, as well as clothing from local Ames boutique, Ayden Lee.
Tia-Michelle Ricklefs, owner of Ayden Lee, was one of the judges for the evening. Her garments from Ayden Lee went down the runway prior to the students’ designs.
Ricklefs, along with judges Devin Hall, graduate assistant in education, and Tina Denekas, lecturer in apparel, event and hospitality management, were given the task of judging each garment based on creativity, fit, construction and overall appearance. They rated each garment and decided on first-, second- and third-place winners.
Ricklefs is an ISU alumna, and the clothing from her boutique has been showcased during the past four years at the Ultra Violet show. This year was one of the few years Ayden Lee has been shown at the show exclusively.
“It’s great they’ve come back to us year after year,” Ricklefs said.
Ricklefs was also a judge last year when the garments were required to be some shade of purple. This year the rules were changed and students were allowed to submit garments of any color.
“I love it,” Ricklefs said. “The purple was gorgeous last year, but I think it really opens it up to different uses of color and texture.”
At the conclusion of the fashion show, the judges had the chance to look at each garment close up, and the audience was given the opportunity to vote on a People’s Choice winner.
Heidi Steckel, junior in apparel, merchandising and design, won the award with her navy and neutral short dress.
“I was really inspired by music festival wear, and I really like the bohemian look,” Steckel said. “I really liked the flow, so you can dance.”
Steckel incorporated both a fold-over collar as well as a soft edged scallop collar on the top of her navy and neutral ensemble.
“I saw bare skin was really popular with the crop top so I did that with a faux suede waistband,” Ricklefs said. “I really just liked the flowy dress, something you can dance in.”
Erica Becker, senior in apparel, merchandising and design, was awarded first place from the judges. She created a dress inspired by the quick magician changes on the television show, “The X Factor.”
The garment is two outfits in one and requires only the untying of the fabric to change the look.
“When it’s tied up around the waist, it’s something you can dance in, and when it’s down it can be more grand march,” Becker said.
Becker originally created her design for The Fashion Show 2013 last spring.
“The opportunity was to get my work out again,” Becker said. “I’d never been involved in this show before so I thought it was a good opportunity.”
After receiving her first-place award, Becker felt her hard work had paid off.
“With this garment especially, I put a lot of hard work and overall creative thought into it and actually feeling rewarded,” Becker said. “And not only a couple people, but a whole group really likes something; that’s a good feeling.”