Documents show surplus for school’s Liberty Bowl trip

ISU football coach Paul Rhoads speaks at a news conference a day before the Liberty Bowl. The game between the Cyclones and Golden Hurricanes is set for Monday, Dec. 31, 2012, in Memphis, Tenn.

Jake Calhoun

Iowa State pulled in a financial surplus from its trip to the Liberty Bowl in Memphis, Tenn., according to documents obtained via a Freedom of Information request by the Daily on the morning of April 2.

The school came away with a $15,366 payday for its trip to the Liberty Bowl — the third bowl appearance in four years for its football team — in December of 2012. That surplus, however, is much smaller than what the school made from its team’s trips to the Pinstripe Bowl ($53,523) in 2011 and the Insight Bowl ($158,500) in 2009.

Ames’ closer proximity to Memphis compared to that of New York City contributed to the smaller allotment of funds that the Big 12 Conference granted to Iowa State.

The document shows that Iowa State sold a total of 13,853 tickets for the game — above the original 10,000 that the conference agreed to “eat up,” as Pollard put it.

“The conference guaranteed to the bowl game that whoever played in it would sell 10,000 tickets,” said ISU Athletic Director Jamie Pollard.

Equipment and sales, entertainment and promotion saw figures higher than that of the team’s Pinstripe Bowl trip.

Iowa State fell to 1-2 all time in bowl games under coach Paul Rhoads with its 31-17 loss to Tulsa in the Liberty Bowl on Dec. 31, 2012.