It has been said diamonds are a girl’s best friend, but shoes may be a close second. Wedding shoes require the perfect mix of comfort, originality and style. Look no further than Pure Bridal in Ames, where owners Kayse Carter and Rita Gartin have great advice on finding the perfect pair. Pure Bridal offers wedding dresses, little black dresses, tuxedos, shoes, jewelry and much more. 

Color

Shoes for the bridesmaids and bride are dye-able to any color desirable, Gartin said. Not only is there a wide variety of colors to choose from, the color is also made specifically for indoor or outdoor lighting.

Another exciting option is dyeing certain parts of the shoe. For example, Gartin said a shoe with a bow on the toe could be white all-over with a pink bow.

Can’t decide on a color? Go with a standard blue to be your “something blue.”

Customize

Whether you prefer sparkle, decals or  vintage, there are plenty of options to make your heels a hit.

“Some people use decals under the shoe saying ‘I do’ or ‘Mrs. Smith,’” Carter said. Decals can be purchased online.

For a blinged out look, try adding rhinestones down the back of the heel or adding a broach, Carter suggested. If you are not looking for a DIY project, Pure Bridal has some shoes that have been “pre-blinged.”

Comfort

Foot discomfort should be the last thing on a bride’s mind. But Pure Bridal has stylish and comfortable options for any look. From flats to subtle platforms, there is something for everyone.

Carter and Gartin pride themselves on treating their customers like family. Stop in to Pure Bridal for the perfect kicks or to check out their selection of little black dresses.