The farmers’ market is a place full of support. Around every corner is a story waiting to be told through the vendors behind each booth. One of the most popular attractions at the market is the variety of baked goods available. In just a few steps, people can find several booths offering everything from homemade bread to special gluten-free treats. Each has a meaningful story.
Unlike those from a large chain store, these baked goods are often made from family recipes passed down through generations. Each loaf can reflect the passion and dedication of local bakers who want to share their recipes with the community.
Jewell’s Country Kitchen
Approaching Jewell’s Country Kitchen was like stepping into an oven full of bread. Her bright red tent cannot be missed through the long, extended Main Street market. Owner Brenda Jewell began selling in 2013 after leaving home daycare to work at a school, and needed summer income. Inspired by her aunt, Jewell decided to give it a try herself, using family recipes as the foundation for her business. What began with just two breads has grown into a selection of 11 different flavors.
Jewell’s warm personality and passion for baking have helped her build a loyal customer base. Whether customers are looking for lemon poppy seed, banana or banana chocolate chip bread, there is something for everyone at her booth. Her popularity has earned her the nickname “The Bread Lady,” a title she proudly embraces. For many market-goers, her booth has become a must-visit stop each week.
Piece and Freedom Bakery
For Shalika Khindurangala, her mother Iryna Khindurangala, and their business partner and friend Hanna Petrova, the farmers’ market served as the launching pad for their growing business.
Their first market season in 2023 exceeded expectations, with them selling out by 9:45 a.m. The overwhelming response showed them just how much people enjoyed their baked goods. The following year, Shalika Khindurangala met Petrova, and they later became business partners. “They bake, we bake. It works out,” Shalika Khindurangala said.
In January 2025, the team opened their own bakery while continuing to operate their farmers’ market booth. Maintaining a presence in the market makes them connected to the community that helped their business grow. As a result, they have developed an exceptionally loyal customer base. That support continues to the bakery.
Jenna started her business after both she and her daughter were required to follow a gluten-free diet. Because of that, she realized there were limited options available for people with dietary restrictions.
She said the farmers’ market has played an important role in helping her spread awareness about her products and connect with all customers. “Even people who are not gluten-free come to my booth just because it tastes good,” Jenna said. She has found encouragement and support from vendors and shoppers throughout her journey.
Beth’s baking journey began in 2011 when she started making bread from scratch at home. After tasting her creations, her husband encouraged her to start selling them because they were simply too good not to share.
She began with basic white bread and sold her products at the indoor market. Over time, her business grew alongside the relationship she built with customers and vendors. According to Beth, the kindness of the people at the farmers’ market is what motivates her to get up early and come to work each week. More than selling bread, she values being part of a supportive community that continues to uplift her businesses.
As shoppers move through the Main Street Farmers’ Market, it is easy to see that the baked goods booths offer more than just something sweet to take home. Behind every loaf of bread and pastry is a story of family traditions. Whether customers stop for a loaf from “The Bread Lady” or for a gluten-free treat, they are supporting local business. Businesses that have become an important part of the market’s identity.
