McDonald’s launches all-day breakfast on 4/20
April 21, 2015
Devoted fans of the McDonald’s morning menu rejoiced last march when they heard the fast-food chain was planning on extending its breakfast past the usual 10:30 a.m. ending time.
Is just so happens that the launch of the all-day breakfast menu in the first US state occurred on 4/20 and coincided with a prominent holiday: the annual celebration of marijuana culture.
The all-day breakfast menu is limited to nine items and McCafé drinks and started in San Diego on April 20. McDonald’s customers can choose among an egg McMuffin, sausage McMuffin with egg, sausage burrito, sausage McMuffin, hash brown and hotcakes, oatmeal and yogurt 24 hours a day, seven days a week and 365 days per year. Excluded from the all-day menu are McGriddles, cakes and steak, and egg-and-cheese bagels.
Sausage and eggs have reportedly been left off the menu due to the fact that McDonald’s can’t make them at the same time as burgers and chicken. Burgerbusiness.com was told by a company employee that the food chain cooks everything with a grill instead of a microwave, therefore there would not be enough space to cook all of the morning meal options.
It should be noted that this is not the first time that McDonald’s has tested expanding the hours of their breakfast service. In what eventually became the McDonald’s after-midnight menu, the fast food restaurant experimented serving breakfast from midnight until 5 a.m. in 2012.
According to cbs8.com, 94 McDonald’s restaurants in San Diego County began serving breakfast all day on April 20. A preview event also took place on April 18 in Kearny Mesa, San Diego. That particular McDonald’s offered Egg McMuffins, sausage burritos, hash browns and other morning options until 12:30 p.m. The restaurant also gave away prizes to customers, including one person who won a year’s worth of breakfast sandwiches.
So far there has been no word as to whether McDonald’s San Diego breakfast launch coincided with 4/20 on purpose or not.