GameStop holds midnight game launch


Hayley Hochstetler/Iowa State Daily

James Woodward, food service employee at Iowa State, carries out his copy of “Battlefield 4” at GameStop during the midnight release of “BF4,” “WWE 2K14,” and “Assassin’s Creed IV: Black Flag” on Monday night. 

Levi Castle

Tuesdays are significant for gamers who love day-one releases. But what about those who want their games even sooner? On Monday night, GameStop held a launch event for three major video game releases, allowing the most hardcore of fans to dive into their games ASAP.

As most midnight launch events go, the GameStop on Lincoln Way in Ames had a variety of activities for the growing crowd to partake in while the clock counted down to midnight. The three major games of the night, “Battlefield 4,” “WWE 2K14” and “Assassin’s Creed IV: Black Flag” each had their own part in entertaining gamers before the games were even released.

One such activity was a setup of two TVs and two PS3s each running “BF4.” Anyone in the store could have a go at the game, which was running on the consoles long before the midnight release. If getting to play the game early was not what a gamer fancied, he or she could enter a raffle that GameStop is known for holding at each midnight launch. After getting a ticket stub, each gamer gathered around the center table in the store, eagerly eyeing the dozens of posters and promotional materials up for grabs.

James Woodard, food service employee at Iowa State, has been to five midnight releases, his last being “Call of Duty: Black Ops II.”

“I played ‘Battlefield 3’ and it was a lot of fun, so I’m here for ‘BF4’ tonight,” Woodard said. “The next one I’m excited for is Destiny; that looks pretty awesome.”

Shane Rizotto has been to seven midnight game launches. While “Black Ops” and “Skyrim” were some of his biggest launch experiences, going to that many events has taught Rizotto to arrive early.

“You get in as early as possible, get your ticket and are then able to leave and come back when the game actually releases. Then you’re going home and playing it,” Rizotto said.

While Rizotto was at GameStop to pick up the Xbox 360 version of “Battlefield 4,” he said that he will eventually be getting an Xbox One to game on, but that he is unsure if re-buying the game would be worth it.

“I also just want to say that ‘Battlefield’ 4 is way better than ‘Assassin’s Creed,’ by far,” Rizotto said.

When raffle prizes were given out and nearly everyone had their own poster, there were only 15 minutes left until the moment those who had shown up were waiting for. At midnight, lines opened and the organized groups received their games, hurrying to their cars and rushing home to immerse themselves in a digital world.