Pure Romance parties are all the ‘Buzz’

Photo Illustration: Jon Lemons/Iowa State Daily

Jon Lemons

Photo Illustration: Jon Lemons/Iowa State Daily

Rachel Servais

Personal pleasure products, awkward laughs and having fun with your friends — this is a typical description of what you can expect to find at a Pure Romance party.

Breanne Opitz, senior in advertising, went to her first Pure Romance party on Oct. 15.

“I didn’t really have anything else to do and my friend wanted to go,” Opitz said. “I decided to go with her and see what it was all about.”

According to the Pure Romance Web site, www.pureromance.com, Pure Romance was “founded in 1993 by Patty Brisben. Pure Romance is an in-home party company which offers an exclusive line of heighteners, lubricants and bedroom accessories for relationship enhancement.”

Pure Romance events are a different experience for everyone involved.

Kelly Mortier, junior in psychology, attended the same Pure Romance party and had a similar experience as Opitz.

“My friends hosted it, and my roommate said it was fun, so I decided to go,” Mortier said. “I thought that it wasn’t really that awkward. It was mainly fun and interesting, and they just showed us a bunch of products.”

This women-only party event has given Sara Danielson, Pure Romance consultant, many benefits.

“I think working for Pure Romance is fun, and I’m open about this kind of stuff and want to help others feel open about it as well,” Danielson said.

“I feel that I’m good at helping others become comfortable with themselves,” Danielson said. “I mainly got involved in Pure Romance because my friends attended a party and came home and said I’d be perfect for the job.”

Pure Romance parties can be hosted anywhere that is within a private, enclosed area to which men would not have access, Danielson said.

“My oldest group of women were between the ages of 40 and 60 years, and it was one of the best parties I’d ever worked,” Danielson said. “The women were just so much more open and more willing to talk about their experiences.”

Opitz said the party guests bought their products under a confidentiality agreement, the guests would go into a separate room and make their purchases in privacy so no one would know what they bought.

“The party was based on an awkward topic, but it was more laid-back and relaxed because you’re with your friends, so there isn’t any pressure if you didn’t buy anything,” Opitz said.

To get involved, Danielson said she had to buy her first kit and sell the products, which ranged from $10 to $150.

“I started making money almost right away,” Danielson said. “My personality and my openness really help me with this job, and I really enjoy it.”

For ISU students looking to get involved with Pure Romance as a consultant, host or even as a party guest, visit its Web site, www.pureromance.com, for more information.