Helping dirty boys get clean
September 26, 2007
Being flown to New York in a private jet, ushered around in a Hummer limousine, and enjoying the NYC nightlife sounds like activities for A-list celebrities.
But for Andrew Kraemer, junior in landscape architecture, it’s just job training.
Kraemer is in his first semester as the ISU representative for the Axe body spray company. Kraemer became interested in becoming an Axe rep because he thought marketing would be a nice hobby to have aside from his design studies.
“It looked like a lot of fun, and Axe is one of the fastest growing companies in America right now,” Kraemer said.
Kraemer’s main responsibilities are giving out free Axe gear, and, with the help of fraternities, hosting parties to promote the company.
“The main theme of these parties is to give guys advantage in the dating game and try to make sure they can hold their own in conversation and be confident when they are trying to get the girl,” Kraemer said.
Kraemer will also go around to tailgating areas before football games and hand out free stuff while promoting Axe as well as be a part of commercials and promo videos for Iowa State and the surrounding area.
Kraemer’s favorite part of the job, however, is meeting and networking with various celebrities, such as David Spade.
“Although I will admit, talking and meeting with our Axe Angels [female models] is quite fun as well,” Kraemer said.
Kraemer said one of his favorite events so far has been the paint Slip ‘n Slide where Kraemer and other Phi Delta Theta fraternity members put a Slip ‘n Slide on a hill on the edge of the intramural football fields by Maple-Willow-Larch.
“We started out with just water and soap, but then decided to add paint to the mix,” Kraemer said. “It was crazy. That stuff took almost an hour to wash out.”
Kraemer and the other 25 Axe reps are coordinated by Axe coordinator Chad Anderson. Anderson is responsible for putting people in place to run sponsored events. He said he chose Kraemer from among
30,000 applicants.
“This is his first semester as an Axe rep, and he seemed like a smart guy who had a good sense of humor and was very tied into the social scene, which is exactly what we’re looking for,” Anderson said.
Time management is very important to Kraemer, because he must be able to balance the job duties with his Axe rep duties.
“I’m trying to do more as a rep than the reps before me, so my schedule does get busy at times. Being a junior helps, I think, because I have a little bit better grasp on how to manage my time and make everything work,” Kraemer said.
Kraemer said there are three main qualities that make a good company rep: confidence, determination and being outgoing.
“Those are very important, because it’s all about going up to people and having a conversation while being able to represent the brand as best as possible,” Kraemer said.