Over the last six years, the “Halo” franchise has transcended the video game industry and become a social phenomenon spanning consumer products and record-breaking sales.

On Tuesday, “Halo 3” will be released around the world – and with more than 1 million preorders already, the game is making video game history. Interestingly, multiple consumer brands have teamed up with Microsoft in anticipation of the massive release.

“This September, ‘Halo 3’ will push video game entertainment into the forefront of mainstream culture,” said Chris Di Cesare, director of creative marketing at Microsoft, in a press release. “Teaming up with some of the world’s strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major event films, and is a testament to the excitement and anticipation intrinsically linked to ‘Halo 3.'”

The graphic to the right shows which companies are currently teaming up with Microsoft to develop “Halo”-themed products and promotions to help advertise the game.

Consumer promotions

Mountain Dew unveiled the first beverage co-branded with a video game. Game Fuel will feature a new flavor – think Mountain Dew with a shot of citrus-cherry flavor – and added caffeine.

7-Eleven will launch three collectible Slurpee cups along with giving away thousands of “Halo 3”-themed prizes.

Pontiac will give away one “Halo 3”-themed G6 GXP Street Car while also providing 1,000 lucky gamers with free copies of the game during special events.

Comcast will host exclusive video content including user-generated movies.

Burger King will begin to package large fries and drinks with “Halo 3”-themed packaging. Customers will then be able to access exclusive game content at www.bk.com/halo3.