Teen Vogue grows into its own


Ever since Teen Vogue was founded in 2003, it was known as Vogue’s little sister. Recently, under new Editor-In-Chief Elaine Welteroth, the publication became the Kylie Jenner of the Kardashians.

By this, we mean it just overshadowed its older sibling with a million-dollar makeup empire that nobody knew was coming — or in this case, Teen Vogue became as credible a news source for current events as any major newspaper or magazine.

“Those things [politics and fashion] are not mutually exclusive,” Phillip Picardi, digital editorial director at Teen Vogue, told Trevor Noah on The Daily Show. “We have always been interested in beauty and fashion as a way to represent yourself and tell a story, and so to tell a teenager that she should stick to lip gloss when she is being directly impacted by the policies and they are directly affecting her lifestyle and those around her, is frankly irresponsible.”

Recently Teen Vogue has made a shift from a monthly print issue to a quarterly issue. It has also made a shift in size. Teen Vogue has always been known for its small size on the newsstands, but recently Teen Vogue has grown in height to let everyone know that they have grown up.

“Teen Vogue has grown up a lot in the past four years and so we wanted a magazine that reflected that and so we are actually bigger and better than we’ve ever been, we’re literally, physically taller, to stand out on the newsstand to show everyone that a big evolution is underway at Teen Vogue,” Welteroth told Noah on The Daily Show.

The moment many realized that Teen Vogue isn’t here to mess around was when they published an op-ed article titled “Donald Trump Is Gaslighting America.” The article gained around 30,000 retweets.

Knowing that young women are interested in politics, Teen Vogue expanded their platform knowing that their readers like to hear about healthcare along with Harry Styles. Many people still look down on the magazine because it is catered to youth.

“I think that young people in particular are civically engaged right now,” Picardi said. “We saw it with standing rock, we saw with black lives matter, that young people were leading these revolutions and were on the front lines, so we really wanted to make a point as the new leadership of Teen Vogue to really talk meaningfully to those readers and show young women that they can be interested in politics, that they should be interested in politics, and that they should have a firm opinion about what’s going on.”

With all the growing up Teen Vogue has done, they also have taken the heat for adding politics to their traditional fashion and lifestyle writing. 

“Teen Vogue has as much right to be at the table talking about politics as every young woman in america does right now,” Welteroth said.