According to IRI, a Chicago-based market research firm, here are the 15 most popular liquor brands in the United States by 2014 retail-store sales, not counting liquor sold in bars:

1. Smirnoff (vodka)

U.S. retail sales in 2014: $315 million

2. Captain Morgan (rum)

U.S. retail sales in 2014: $224 million

3. Jack Daniels (whiskey)

U.S. retail sales in 2014: $219 million

4. Bacardi (rum)

U.S. retail sales in 2014: $204 million

5. Crown Royal (whiskey)

U.S. retail sales in 2014: $187 million

6. Absolut (vodka)

U.S. retail sales in 2014: $130.7 million

7. Fireball Cinnamon Whiskey

U.S. retail sales in 2014: $130.6 million

8. Jim Beam (bourbon)

U.S. retail sales in 2014: $125 million

9. Jose Cuervo (tequila)

U.S. retail sales in 2014: $109 million

10. Svedka (vodka)

U.S. retail sales in 2014: $101 million

11. Skyy (vodka)

U.S. retail sales in 2014: $97 million

12. Grey Goose (vodka)

U.S. retail sales in 2014: $83 million

13. Jagermeister

U.S. retail sales in 2014: $81 million

14. Hennessy (cognac)

U.S. retail sales in 2014: $79 million

15. Jameson Irish Whiskey

U.S. retail sales in 2014: $73 million

Source: http://www.cnn.com/2015/04/24/living/fireball-cinnamon-whisky-feat/index.html