Fashion Show, Girl Scouts to encourage body confidence


Photo: Jonathan Krueger/Iowa State Daily

Models walk the runway during the ISU Fashion Show on April 13, 2013, at Stephens Auditorium.  The fashions were created by students at Iowa State.

Carlea Schuler

Iowa State’s Fashion Show 2014 is hosting an event on March 8 in partnership with the Girl Scouts of Greater Iowa in hopes of encouraging confidence in young girls.

The event is being called “Passion for Fashion” and will take place from 10:45 a.m. to 1:30 p.m. in the Pioneer Room of the Memorial Union.

The Fashion Show hosts a service project every year. This is the first year the project has been teamed up with the Girl Scouts. They have been working out the details of “Passion for Fashion” since September.

The activities of the day will include two guest speakers and crafts.

The Girl Scouts can create inspiration boards by cutting pictures and images out of magazines, make T-shirt scarves from old The Fashion Show T-shirts and print out croquis, an outlined sketch of a model. During craft and lunch time, a video of last year’s The Fashion Show will be playing.

“We wanted to create an event where we could speak with the Girl Scouts about their personal body image through the way that they dress and build their confidence,” said Erica Lansman, one of the public relations and marketing directors for The Fashion Show.

Kaley Ihle and Courtney McCulloh, the alumnae directors for The Fashion Show 2014, said that in previous years the service project has been giving canned goods or money to the Assault Care Center Extending Shelter and Support. At “Passion for Fashion” this year, they will be making T-shirt scarves which will be donated to ACCESS.

The speakers are both from the Margret Sloss Women’s Center.

“They are going to be talking about body image and self confidence,” Ihle said, “because [the Girl Scouts] are younger girls, and we didn’t want it to be too heavy of a topic, but we wanted it to still have meaning.”

“We wanted it to be a fun way for the Girl Scouts to get involved with the university,” McCulloh said.

The goal of “Passion for Fashion” is to strengthen the relationship between Girl Scouts and Iowa State while having fun and building confidence in the girls.

They also want to inspire a younger generation to be interested in fashion and possibly in the apparel and merchandising program at Iowa State, Lansman said.

“As leaders of the fashion show, we want to be role models,” Ihle said. “We want to be people for them to look up to.”

Ihle and McCulloh are excited for the event, and hope that it is something that is continued by The Fashion Show in years to come.

“We want the atmosphere of the day to be interactive and fun” McCulloh said.

The Fashion Show is one of the largest student-run organizations in the nation. This year, it will be held at 7 p.m. April 5 in Stephens Auditorium. Tickets for the show can be purchased through the Iowa State Center Box Office or online through