Local baker’s goodies add dimension to North Grand Mall


Nha Tu/Iowa State Daily

Shelley King, owner, affectionately spoke of Anna Griesdorn, left, and Ed Wilkinson, right, saying they are her “two best employees.” The duo are the faces that represent Suzie Q’s Goodies in addition to King herself. 

Brian Voss

Susie Q’s Goodies, a restaurant offering everything from homemade pies and cheesecake to sandwiches and salads, has recently opened up in Ames’ North Grand Mall.

Susie Q’s is owned by Shelley King who said opening the shop is a dream come true for her.

“It’s sort of a dream that I’ve chased for years, and so, finally, I thought well, why not go out doing something I really love to do?” King said.

King began selling goods for baking shows at the mall in May. North Grand Mall General Manager Lori Bosley said King’s products sold very well.

“Our leasing team collaborated with Shelley and together they determined that opening a store was a great way to grow her business,” Bosley said.

King was encouraged to open a shop inside the mall, and that was when Susie Q’s became a reality.

“I originally was just going to be a little kiosk in the middle of the mall and sell out of that,” King said. “But for some reason, somehow it grew, and the mall worked with me and they were amazing, and they suggested I try to use this as a retailing store.” 

King also said that the prices of her product are reasonable.

“From the response I’m getting from people, [the prices are] extremely reasonable. Very, very reasonable,” King said. “I think some people think I’m underpriced on some items.”

Iowa State’s growing student enrollment plays a role both for King and for the North Grand Mall. Bosley said she is excited about the growth at Iowa State and believes it is beneficial for both the North Grand Mall and the entire community. 

“It’s a win-win for the entire Ames community,” Bosley said.

In addition to Susie Q’s Goodies multiple new stores have recently opened up at the mall, including Kohl’s, TJMaxx, Shoe Carnival, Gap Factory Outlet, Ragstock and Shag T-Shirts, Bosley said. 

King said her interest in baking began when she was a young girl.

“I’ve always baked from very young,” King said. “I used to love baking with my grandma, and then when I had my own family I did a lot of baking.”

Eventually King began baking not just for her family, but also for friends, friends of friends, and eventually for farmers markets.

“I would bake baskets full of goodies, and candies, and cookies, and breads.”

King sees the store as a place to help her in retirement.

“I would like to be here to retire,” King said. “This would be something that would help my retirement in the future.”

Susie Q’s Goodies is located on the south side of the mall, next to North Grand 5 Theater.