Joynt: Adobe acquires online portfolio platform Behance

Jordan Joynt

Adobe has announced that it has acquired Behance, an online social media platform that enables creatives to showcase and share their work. Adobe will be bringing some of Behance’s community features to Creative Cloud.

Released in May, Creative Cloud is a cloud-based version of Creative Suite allowing monthly members to share and save projects online. Adobe offers Creative Cloud subscription services for individuals, businesses, students and teachers.

Adobe and Behance seek to collaborate on creative communities, primarily in giving community members a place to interact and share.

“When we launched Creative Cloud earlier this year, we committed that we would give members new value on an ongoing basis. Last week, we launched new training features, file synchronization and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” said David Wadhwani, senior vice president and general manager, Adobe. “Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community.”

Behance has listed future projects and topics related to the new acquisition in a blog post on their website.

Other than enhancing creative communities, the blog post discusses Adobe’s plan to integrate Behance into its web tools. The post also mentions “creative meritocracy,” which seeks to make work and projects more organized, properly credited and more easily discovered.

“We set out to connect the creative world and maximize the exposure that creatives receive for their work,” said Scott Belsky, co-founder and chief executive officer, Behance. “As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale.”

The Behance website will continue to function as an independent community according to the Behance team.