The 2019 Super Bowl. It’s all about shootouts, shutdowns and the showdown between the New England Patriots and the Los Angeles Rams. But with the game being one of the most watched television events of the year, that also means it’s the Super Bowl of advertisements.

As per tradition, companies spent millions on ad spots that featured all kinds of celebrities and of course, dogs. You can’t have a proper battle of the brands without a puppy or two thrown into the mix.

From elevator shopping for a car to more of Amazon’s Alexa, here are a couple of our winning picks for this year’s Super Ad Bowl.

Pepsi

Okay, you saw this coming. Perhaps the most popular Super Bowl ad this year, Pepsi’s “More than OK” tagline plus their well thought out use of celebrities (as opposed to throwing a random group of famous people together) culminates in a great way of taking advantage of their “not Coke-ness.”

Hyundai

Car shopping is a hassle and apparently a worse activity than “the talk,” beet loaf from a vegan dinner party and jury duty. But, with Hyundai’s buyer protection program, shoppers shoot all the way up to the top floor. This ad makes good use of uncomfortable yet funny situations to dramatize the efficiency of Hyundai’s new program.

Pringles

Here, Pringles shows us the idea of stacking different chip flavors to come up with something new while making fun of our home-assistants’ inability to ever actually taste the awesomeness of a Pringle. All in all, a fun reminder of Siri’s creepiness.

Amazon Alexa

Yes, we think that Alexa probably secretly listens to all of our conversations and will eventually take over the world. In this ad, Amazon dramatizes their reject pile of Alexa gadgets with the help of Forest Whitaker, Harrison Ford and Ford’s dog, of course.

Microsoft

Inspiring and empowering, the camera is turned to kids with limited mobility, how they fit in with friends through video games and how they can play these games more comfortably via the new adaptive controller for Microsoft’s Xbox One.

“Avengers: Endgame”

Not like everyone didn’t already want to know what happened after the dusting, but we’re not complaining here.

Doritos

In possibly the best mashup ever, Chance the Rapper spits some bars about Nacho Cheese Doritos to “I Want It That Way” by the Backstreet Boys. Fun, enjoyable and definitely flavorful. You know, just like a Dorito.

Budweiser

Unlike in past years, Budweiser gives up their quintessential golden retrievers and the cuteness that comes with them. Yet they don’t stray too far from the doggy path, using a Dalmatian riding through the fields instead. Jamming to Bob Dylan, this new pup takes on a sustainable meaning when the ad shows its focus of advertising beer brewed by wind powered electricity.

Bubly

Few things make me happier than a good pun, and while this ad’s use of Michael Bublé’s name is an obvious one, the execution of the scene is pretty funny. Come on, it ends with the crooner sitting on the floor and writing his name on all the Bubly cans. Not a wasted moment in this one.

Walmart

How can you not like a service that caters all of our favorite characters in their iconic cars? Walmart’s grocery pickup service helps guys like the “Scooby-Doo” gang in the Mystery Machine to Marty McFly in the DeLorean. Makes us just like them, right? Right? 

Bumble

Serena Williams stars in this celebrity centered ad as the awesome go-getter she is. Those who don’t exactly know what Bumble is might have a little trouble (it’s a social and dating phone app) but the way the ad is well constructed, delivers its message of female empowerment where women make the first move.

Bud Light

Big, bold and “Game of Thrones?” Yes, yes and yes. Is this the last we’ve seen of the Bud Knight?