Student Government brands new image


Mayor Ann Campbell speaks at the Student Government meeting regarding issues surrounding transportation in Ames on Wednesday on campus.

Zach Clemens

Student Government is in the process of rebranding itself into a more student-friendly organization by reaching out to students and letting them know it is available to help with problems and offer solutions.

This process started with changing the governing body’s name from Government of the Student Body to Student Government.

The rebranding makes everything more streamlined and allows the government to come to students in a completely new light, said Ben Crawford, speaker of the Senate.

“We want people to know what we do and how we can help them, so if they have [an] issue, they can come to us,” Crawford said. “We are here and can help solve your problems.”

Michaela Sundermann, director of communications for Student Government, also talked about the rebranding effort.

“[It’s] making us more approachable; a lot of students don’t know what we do, and we are the main form of communication between the university and the students,” she said.

Sundermann said they want to do everything possible to be an advocacy group for students.

Sen. Abbie Lang, chairwoman of the public relations committee of the Senate, said Student Government is working on a new outreach campaign in which each member will visit student organizations and clubs to find out their issues and work toward solutions.

“[We want to] let students know who we are and be seen more not only in the community and on campus but also through social media because it is vital in student’s day-to-day interactions,” Lang said.

Student Government wants its Facebook, Twitter, Instagram and Snapchat accounts, which are run by Sundermann, to be its main form of communication with students.

“We can’t expect students to come to us, we have to go to them,” Sundermann said.

Student Government wants the issues and goals of students to be its issues and goals, she said.

“We want students to know that a totally new image comes with Student Government and students are our first priority,” Sundermann said.