Kevin Hart, comedian, actor and producer, is visiting Hilton Coliseum in October, and students have the chance to see him for a reasonable price. 

Tickets for the Oct. 4 event go on sale at 9 a.m. Aug. 24. Students can see Hart for $25 and the public can attend for $65. Tickets can be purchased on Ticketmaster and the ISU Athletics ticket office.

Students can use their student ID number to grab one of the 4,000 available general admission student tickets.

Winston Stalvey, senior in marketing and finance and national events director at Student Union Board (SUB) explained how Hart’s act is different.

“We have great connections and relationships with a bunch of different agencies,” Stalvey said. “One of them came up and said that they were talking about different ideas for Kevin Hart.”

SUB emphasizes the importance of utilizing relationships with agencies. Years of forming connections with professionals has allowed SUB to bring in large acts based on the cost to host and ability to sell tickets.

“We expect [sales] to go well,” said George Micalone, director of student activities. “There are only 4,000 student tickets available, which is substantial since you can’t buy a Kevin Hart ticket for less than $80 anyway so to have any at $25 is unheard of.”

Based on the capacity, SUB and the agency communicates on what the gross revenue potential is. Using that number, the two correlate on a student ticket amount. The general admission price has evolved to $65, while the student amount has stayed consistent.

“Traditionally, artists have price points that they need to look at and offer,” Micalone said. “In this case, because of the nature of his act he knows he sells tickets. With Kevin Hart, we got in with the University of Iowa and between our two schools we presented the gross potential he could make on these tickets prices.”

SUB has meetings for students to attend to be informed on the SUB leaders, ways to volunteer and upcoming events.

“We usually book 80 to 90 percent of the acts before the semester starts,” Stalvey said.

Most planning cannot be done until funding is secured.

“There’s value in us having secured funding for long term, so we can work [in] advance on getting better deals,” Micalone said.

Both Micalone and Stalvey stressed how inclusive SUB is and its influential role on campus.

“We love people coming in and volunteering,” Stalvey said. “It’s a great time, especially for some of these national event shows to see what goes on in the background of these major concerts.”

Last year, SUB put on more than 350 events for more than 55,000 participants and expects many more acts in the future.

“I work at KURE and there are several [bands] that chart on the college radio lists that never come here,” said Ayla Hendrickson, sophomore in architecture. “It would be great if we could get the people who chart there to come here.”

For students like David Daft, junior in elementary education, the cost of tickets is a concern when deciding whether to attend.

“[The pricing] is pretty reasonable,” Daft said. “I’m kind of a cheap person and don’t like to spend a lot of money. One of my favorite comedians came last May and I didn’t go because it was too expensive.”