Amazon Dash Button

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Amazon Dash Button

Jake Christensen

What initially appeared as an April Fool’s prank by Amazon has turned out to be an actual product by the electronic commerce company. When it was initially announced on March 31 many people thought it was so crazy that it had to be a joke.

It’s called the Amazon Dash Button, a plastic-single function device about the size of a pack of gum. Each button is brightly colored and correlates to a product’s logo. One press of the button and soon that product will arrive at your home.

Amazon released a video to accompany the announcement, which shows Dash Buttons for about a dozen brands, including Kraft mac and cheese, Glad trash bags, Gillette razors, Maxwell House coffee, Clorox Wipes, Huggies diapers and Tide detergent. You’re supposed to place the buttons in various places in your home such as on your washing machine, in your pantry, next to your coffee machine and even in your fridge.

The Dash Button, which might seem like a hoax, is the literal version of the one-click-to-buy feature on Amazon’s site. When you run out of any of your essential household products you simply press the button to wirelessly reorder them. Amazon is even reportedly working on technologies that may eventually enable certain household machines to re-order products for you.

Is pressing a button easier than pulling out your smartphone and using a one-click buying app? This might actually be the case. Not everyone wants to pull out their smartphone while they are half awake in the morning and have just used the last Keurig K-Cup of coffee. Most people have experienced what it’s like trying to remember to put an essential item on a grocery list but ultimately forget anyway. It’s still up for debate whether this is a new level of convenience or laziness.

Here are some of the details on how exactly these buttons work. Amazon says that you set up the Dash buttons individually by linking them to your Amazon Prime account and your home’s Wi-Fi, and once you press the button a signal is sent to the cloud and your order is updated. A light on the device begins to blink once the order is received so you know that it worked. The whole process usually takes no more than 10 seconds. Those concerned about accidentally pressing the button do not have to worry. You have a 30-minute window to cancel the order. Also, Amazon avoids duplicate orders by not allowing more than one press of a button per shipment. The Dash buttons are free and in beta testing, with people using them on in invitation only basis. Testers can return them for free with prepaid envelopes and the battery life will supposedly last for years.

While it is still in the testing phase, Amazon is still unsure about the future of the devices. The verdict is still out on how many they expect to make or how widely they will be adopted by customers. Perhaps in the future we will all have these tiny Wi-Fi connected buttons with product logos sticking around our homes.