Susan G. Komen design

Kyndal Reimer

The Susan G. Komen for the Cure organization has invested almost $2 billion to education, screening, treatment and research for breast cancer and an ISU student is helping the cause.

The Iowa affiliate of the organization holds the Race for the Cure in Des Moines in October annually. This year, ISU student Kelly Pullen’s designs have been selected to promote and represent the race.

According to, its mission is to help “save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.” The race is a fundraising event to support its mission.

Pullen, a junior in graphic design, was presented with the opportunity through her ARTGR 371 studio course. For a project, students were to pick an organization, event or product and design a promotional campaign. Pullen was one of four students who created a design for Susan G. Komen.

“I chose Susan G. Komen because they stand for a great cause and I really wanted to be involved in something like that.” Pullen said. “Opportunities to work with real clients aren’t so easy to come by when you’re a student, and it was especially beneficial to hear the critiques they had for me and to better my work based on them.”

For the campaign, Pullen produced three different posters, two postcards, a lapel pin, a billboard, two advertisements for the Des Moines Register, a survivor luncheon invite and program, and T-shirts for last year’s fundraisers.

The design is very pink, features the iconic “running ribbon” logo and banners the slogan “we’re stronger together” to strengthen the sense of community. Pullen incorporated a family-oriented concept to ensure people can identify with the cause on a more personal level. She then used pictures from last year’s race and applied them to a polaroid-style format with captions such as “I fight for my sister.”

“I’m extremely honored to be involved with such an outstanding organization. They’ve been so wonderful to work with and I’m extremely thankful for the opportunity and the honor.” Pullen said.

The race will take place Oct. 3 in front of the state capital.