“Experience designer” Bret Renfer to speak at College of Design

Matthew Rezab

Brett Renfer, the director of experience design at Collins in New York City, will share his work in a lecture Feb. 12 at Iowa State.

Renfer will give his presentation, “How I Learned to Stop Worrying and Love Technology”, from noon to 1 p.m. in room 305 Carver Hall as part of the Spring 2015 Graphic Design Speaker Series sponsored by the Graphic Design Department.

Renfer’s work bridges a variety of media and ranges from writing code that results in printed materials to producing interactive video projections at an architectural scale. 

Renfer has built immersive experiences for Google, Intel, JetBlue, the Cosmopolitan of Las Vegas, the Whitney Museum of Art, ZER01 and the National Building Museum.

Renfer’s lecture will highlight his role as an experience designer and demonstrate ways graphic design and technology interrelate in the development of user experience.

In addition to the lecture, Renfer will offer a workshop for graphic design students from 2 to 6 p.m. Feb. 12 and 9 a.m. to noon Feb. 13 in Gallery 181 at the College of Design.