Tech Tuesday: Motor City moves to Silicon Valley

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By Sam Vander Forest, [email protected]

Tech Tuesday: Motor City moves to Silicon Valley

Sam Vander Forest

With recent announcements from Tesla, Google and now possibly Apple, it appears that the companies that originally brought us iPods and iPhones will soon be the future of the auto industry.

Apple has yet to officially announce any plans to ender the car business, but there have been countless reports that it’s poaching engineers from Tesla and car battery companies and have reportedly created a special department titled “Titan.” Google and Tesla have established themselves as pioneers of both electric cars and self-driving cars, and it looks like Apple might do the same.

The three big automakers in the United States — Ford, General Motors and Fiat Chrysler Automobiles — see the three tech companies as major threats, but the new competition of Apple will likely not be prevalent for many years. Although Apple has more than $180 billion to spend on new projects, the investment and time it takes to establish its brand in the auto industry is immense. Industry analysts know that Apple has a tendency to successfully disrupt markets and is exceedingly good at creating products that focus on user experience, so it will be interesting to see how Apple advances in the next few years — if they do choose to ender the business.

Google and Tesla have been working on their technologies for decades now and are still barely getting a stake hold in the auto industry, so Apple wouldn’t become a household name for a long time. Apple isn’t a company that makes decisions lightly and every time they do make a change, it’s usually executed to perfection, so if an official announcement does come, I’m sure they’ll have a long-term game plan in mind.