New boutique, Maltida Muse, will host it’s grand opening this Saturday from 12 p.m. to 6 p.m. in East Village in Des Moines. 

Matilda Muse is a clothing and accessory store that reaches out to young people by using Natalie Colosimo, sophomore in elementary education, as the face and personality of the brand.

Owner of Matilda Muse, Amy Hassebrock, owns Aimee as well, an upscale luxury boutique also located in East Village. She said having a personality for the store is something new and it makes it more personal.

Sara Kinderknecht, senior in apparel, merchandising and design had interned for Aimee all summer and has been heavily promoting the opening of Matilda Muse.

“I think the people are going to get really excited,” Kinderknecht said. “I haven’t seen a lot of these clothes available at this price point for people our age.”