Pink promotions: Ames businesses support Breast Cancer Awareness Month


Photo: David Derong/Iowa State D

The University Book Store is offering a variety of different pink-themed items, from $10 shirts to decorative wine bottle toppers, for Breast Cancer Awareness Month. The store also is selling pink Under Armor and “Save the Tatas” merchandise.

Daily Staff

Breast Cancer Awareness Month brings a barage of pink promotions each year. Go ahead, show your support for the ladies you love with these local offerings. 

Sigler on Main is known for its line of “Fight Like a Girl” apparel, and this year the brand is expanding for those who would rather “Fight Like a Lady.” The “Fight Like a Lady” shirts and caps are a partnership with Ladies Home Journal magazine, and 30 percent of proceeds will be donated to one of three breast cancer organizations, selected by the customer. Sigler also will have a promotional night on Oct. 13, including a sale on “Fight Like a Girl” products.  

October serves as National Fire Safety Month, in addition to Breast Cancer Awareness Month, so Ames’ firefighters are suiting up. Firefighters will be wearing and selling pink T-shirts that read “Ames Firefighters care enough to wear pink” from 9 a.m. to 5 p.m. each Monday through Friday at the station on the corner of 13th Street and Burnett Avenue. Proceeds will be donated to the National Breast Cancer Foundation.  

Last year, the Asylum gave away nearly 500 free pink ribbon tattoos to raise awareness. This year, the price is increasing to $30, but that’s still a steep discount from regular prices. 

The Salon in Ames, located on Main Street, is offering $5 pink hair extensions in October, with $2 of each purchase going to breast cancer research. They also will give 20 percent off haircuts to breast cancer survivors or people currently battling breast cancer. 

Caribou Coffee is bringing back Amy’s Blend products, named after the Caribou Roastmaster who lost a battle with breast cancer in 1995. Amy’s Tea Latte will be the featured drink for October, and other coffee and tea products will be available, with 10 percent of each purchase going to Susan G. Komen for the Cure. 

Serenity Aveda Lifestyle and Spa will sell a hand moisturizer specifically developed by the Aveda corporation for breast cancer awareness. Each sale of the pink-topped bottles will donate $5 to research. The spa also is selling pink ribbons for $1, to be donated to research.

The University Book Store has a variety of pink products on its shelves, from T-shirts to mugs and keychains. Look for a riff on the CyclONE Nation theme with pink shirts that read “CyclONE Cause.”

Union Drive Marketplace will get a bit brighter as employees don pink hats for the month. ISU Dining also will be serving pink Otis Spunkmeyer cookies between Oct. 10 and 14. 

It’s All About Me! has a range of products that go toward breast cancer awareness. The store carries Lindsay Phillips switch flops, with various pink designs, as well as “Fight Like a Girl” products, OPI pink shatter nail polish and nail sets.