IMed Studios, based in the ISU Research Park, told the story of what happens to the human body when it has a stroke in “The Incredible Voyage: The Pathophysiology of Ischemic Stroke 3-D Animation.”

Although the name sounds complicated, the basic premise is not. Carol Jacobson, president of iMed Studios and a former ISU professor, says the video shows what happens inside the human body when a person has a stroke. The entire video is computer-animated, and attention is given to every detail.

“The video was created for a physician audience, so it must be scientifically accurate and of high quality,” Jacobson says.

The video, given to the studio by a pharmaceutical company, shows the consequences of a stroke, particularly on blood flow, and the effects on the brain. It is intended for medical professionals like neurologists, Jacobson says.

Because of the high level of animation and accuracy in this video and others the studio has made, iMed Studios won three awards at the annual Telly Awards this summer.

The Telly Awards Web site states that the awards honor “outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions.”

Winning a Telly award is considered an accomplishment, Jacobson says. The studio won eight of these awards in the past two years, including three this year.

Some other studios to be recognized for their accomplishments include the Microsoft Corporation, Miramax Films and NBC Entertainment.

“[The Awards] give us national recognition,” Jacobson says. “The Tellys are one of the most prestigious awards we’ve received.”

IMed Studios is part of French company The Publicis Group, the world’s largest network of ad agencies. IMed Studios works hard to create interactive media and videos for the pharmaceutical industry. Videos and other media are created to visually explain how the human body works in conjunction with potential drug therapies.

Jacobson says the process of submitting a video for an award may take many months, but the difficulty is not in waiting.

“We create a lot of videos, and we submit most of them for awards,” she says. “The hard part is always creating the video itself.”

Jacobson says the staff has many medical and biological illustrators to help with the accuracy of the videos. In addition, nine of the 15 current employees have graduated from Iowa State with a degree in a science-related area.

Jacobson attributes iMed’s recognition to the strong bonds between co-workers.