Further tinkering with your newspaper

Chris Miller

A wise Jazz Singer — a.k.a. everybody’s buddy Neil Diamond — once told me that “Money Talks.”

Turns out, he was right.

The bottom line — as it often should — rules the modern world. It’s sad. It’s sometimes upsetting. And it’s necessary. We are, after all, a world of business and enterprise, a world where the economically smart survive and the economically stupid go into politics.

And alas, newspapers are no different. A newspaper is, in the end, another business with the same objectives as others in the corporate world.

The Iowa State Daily is no different. It’s actually kind of different, but work with me here.

Last week I hyped in this very space the new Iowa State Daily, complete with the industry standard two-section format. Two sections — a news and lifestyles front section and a sports and classifieds second section — was my baby.

I, quite obviously, wanted it. I implemented it last week. I thought two sections made the Daily better, made it look more like a big-time college newspaper.

Turns out, few disagreed with me.

The reader response to a broader sports format was generally positive. And I was glad for it.

As a result, I told you — all Daily readers, rather — that the Daily would be a two-section paper for some time to come.

Turns out, I lied.

I didn’t really lie. After all, I thought I was telling the truth at the time. But reality sunk in late last week as we here at the Daily began working the numbers.

Turns out, printing the Daily in two sections at this point is economically stupid.

That left me with a choice: Abandon my journalistic ambitions for a sure-to-be ill-fated career in the political arena, or apologize to readers for jumping the gun. It’s not much of a choice for someone who knows literally nothing about the inner workings of government.

So, as you’ve probably guessed how it turns out, I’m sorry.

The Iowa State Daily will not be printed in two sections — this year anyway. We have, however — in a good attempt at compromise — cleared advertising off an inside page to showcase our sports coverage.

It’s not, I realize, the same thing.

But as it turns out— though it really can’t sing and dance, and it can’t walk — money’s got a big mouth.

Chris Miller is a senior in journalism and mass communication from Marshalltown. He is editor in chief of the Daily.