Birchbox delivers beauty monthly

Sara Schlueter

What is better than checking your mailbox only to see a box of beauty and cosmetic samples waiting for you? Members of the Birchbox beauty service can receive samples of high-end cosmetics and fragrances as well as up-and-coming labels for $10 per month.

Birchbox, founded in 2010, allows both men and women interested in sampling new products the opportunity to test expensive brands before committing to buy the full-price packages.

Some brands featured on the website are Stilla, Smashbox and Caldrea, among a wide variety of well-known brands and brands waiting to be discovered.

Interested customers can go to, request to join and create a profile. This will help Birchbox send you products that are relevant to your age, skin type and preferences.

“This is a great opportunity to try new products and some you haven’t heard of,” said Deb Gibson, senior clinician and Meredith professional in residence as well as a subscriber to the Birchbox service.

In the box that customers receive monthly, there will be five or six samples wrapped in tissue, as well as an opportunity to purchase those products on the Birchbox website at a slightly discounted price.

“My favorite product I got was a sample of Dior perfume. Birchbox also introduced me to a new mascara that I use,” Gibson said.

While receiving samples monthly will allow beauty junkies the opportunity to try a wide variety of products, the goal is to inspire those consumers to purchase full size products through Birchbox.

“It’s a wonderful marketing opportunity to try the products before you buy the full sizes,” Gibson said.