Fashion month captured in four cities


Anna Chandler/Iowa State Daily

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Anna Chandler

The “Big 4” has come to a close. And no, we’re not talking about March Madness. From New York to London, Milan and Paris, fashion month has closed up shop for the fall/winter 2016 season. The fashion week tradition first started in 1943 in New York, even before Paris stepped up to establish itself. Contrary to the deeply rooted history, London is the youngest, beginning in 1984. Milan and Paris also became centers for hosting exhibitions throughout the 20th century.

The cultures and luxuries of each show and trends emerging from the cities vary.  

New York historically began as the first city to kick off fashion month.  Known for sportswear, New York also attracts the largest amount of media. 

London is on deck; the young and trendy city invites some of the newest designers to make a name for themselves.

Fashionistas then travel to Italy for shows in Milan. The craftsmanship and beauty allow for some of the most luxurious collections.

Days later, they head back north to finish the season in the city of love, Paris. The most extravagant and exclusive set the tone for haute couture. Fewer celebrities are buzzing, and industry professionals find themselves front row making deals for the next season at the Parisian exhibitions.

Those gowns you see sauntering across the red carpets typically come from couture houses, originating in Paris. The detail of embellishments and tailoring has set the city apart since the early 1900s. 

Although Paris is the home of couture, word on the street is that Milan is the capital of great fashion. The culture, beauty and glamour influences industries on a wide scale. From architecture to food, fashion and all things beauty, Italy continues to be the place to look. 

New York and London stand strong along these two renowned cities with their effortless street style and celebrity sightings galore. While European countries influence international trends, New York’s culture is domestically focused. 

So how are these clothes eventually landing in the closets of young women and men? Alongside the highest names in fashion, sitting in the front rows also include many buyers who are rapidly jotting down notes and illustrations to bring back to their companies. Fast fashion trends then trickle down from city to city and closet to closet.